Trump and Biden are both courting the votes of Black men. Will it make a difference?

By Donna M. Owens Oct. 5, 2020 at 9:00 a.m. EDT

America’s presidential campaigns have a new coveted voter: Black men.

Pew found that Black men (77 percent) are less likely than Black women (87 percent) to identify as Democrats. And according to Gallup, Trump’s approval rating is 8 points higher (19 percent vs. 11 percent) among Black men than it is among Black women.

Terrance Woodbury, a partner at HIT Strategies, whose clients include Democrats, told me the firm’s focus groups and polling show Republican appeals to some Black men — especially younger ones — are effective. According to his data, Black men “are not confident that Democrats can and will improve race relations. They also believe Democrats take their votes for granted.” Read more HERE.

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