All proven hits. All available on Sephora. (advertising from Sephora)
By Cortne Bonilla@cortnebonilla
Let me be completely honest here: I’ve chosen to love my deep chocolate brown skin tone and learned to hold my Black Girl head up high. But, last year, I realized my beauty routine wasn’t reflecting that at all.
After industry backlash and eye-opening personal accounts (some of which documented the difficulties of Black models finding matching makeup backstage) went viral in 2020, it became apparent that there was still plenty of work to be done in the beauty industry — on the smallest scale and the biggest. Although Black consumers spend nine times more than non-Black shoppers on beauty products and haircare, many Black-owned brands never receive the spotlight and backing they deserve. Sephora has been a pioneer in changing that, as one of the first major retailers to take the 15 Percent Pledge, a promise to support Black-owned brands by giving them more dedicated shelf space in stores. Read more HERE.