The ways Hispanics describe their identity varies across immigrant generations

For National Hispanic Heritage Month, we [Pew Research Center] looked at the terms Hispanics in the United States use to describe themselves. About half of Hispanic adults say they most often describe themselves by their family’s country of origin or heritage, while another 39% most often describe themselves as “Hispanic” or “Latino.” More than half of foreign-born Latinos most often use the name of their origin country to describe themselves, a share that falls to 33% among third- or higher-generation Latinos.