The Troubled Insurance Sales Firm Behind Those Joe Namath Ads for Medicare Advantage
Joanna Robin December 13, 2021 The TV campaign, which first aired in 2018 and stars 78-year-old Joe Namath, is for the Medicare Coverage Helpline. With a crinkled smile, Namath lists a handful of health care benefits—from no co-pays to home-delivered meals—intended to attract callers on Medicare. The kitschy campaign reaches peak saturation each year during the annual open…
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