Jeff Bezos on his 4-step method for building trust and reputation: ‘It’s really that simple’—and research backs it up

Published Fri, Jul 2, 2021 12:18 PM EDT Updated Fri, Jul 2, 2021, 1:44 PM EDT
Tom Popomaronis, Contributor

What does it take to achieve great success in your career? According to Jeff Bezos, one of the most important things you need to do is to build trust and maintain a good reputation. But it isn’t easy. In a fireside chat at the Reagan National Defense Forum in 2019, Bezos laid out the four things he does to earn people’s trust:

1. Do hard things well over and over again
2. If you say you’re going to do something, do it