How Amazon does it

By Jonathan A. Knee February 13, 2021

The source of Amazon’s stupefying success is only one of many mysteries — and controversies — surrounding the company that started out selling books online in 1995 and ended 2020 with nearly $400 billion in revenue, 1.3 million employees and a market value of more than $1.5 trillion. 

Separating myth from reality in assessing Amazon’s methods has taken on a new urgency, both inside and outside the company, as it contemplates the future without Mr. Bezos at the helm. He announced this month that he would step down as chief executive this summer. So it is timely that two former Amazon executives, Colin Bryar and Bill Carr, have promised to pull back the curtain in their new book, “Working Backwards: Insights, Stories and Secrets from Inside Amazon.” Read more HERE.

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